What is Marketing Automation?
Marketing automation refers to software and other technologies designed to allow marketers more effectively advertise and communicate on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
When used correctly, automating basic and repetitive marketing tasks can lend smaller businesses, particularly those with limited resources, a distinct advantage over their competition by running complex, otherwise impossible or cost prohibitive tasks far more efficiently than would be expected through more traditional or manual methods. In fact, in the digital age for many industries, particularly those dependent on lead generation, automation has become the norm […] Read more